Editorials

Special Feature: Ela Schwartz on MacWorld NY

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As expected, throngs of the Mac faithful descended upon the Jacob K. Javits Center in New York City Wednesday morning to attend Macworld Expo 2002. However, to look at the banner ads festooned throughout the lobby, youíd think the show was more geared to the PC crowd. The ads, part of Appleís ìReal Peopleî advertising campaign that debuted in June, feature profiles of disgruntled PC users who have crossed party lines and found happiness with their new Macs.

Readers of this site have undoubtedly found out by now that relations between Apple and Microsoft have been less than peachy lately. Microsoft has been making headlines by their attempts to steal Appleís Macworld spotlight by announcing new products long before ship dates, although youíd never guess that anything was amiss judging from the amiable atmosphere at the Microsoft booth, where the company showed continuous video clips of such wholesome scenes as people dancing around the Apple logo to the tune of the Turtlesí ìHappy Together.î

Aside from trying to lure PC owners away from the dark side, Apple continues to nudge Mac users to upgrade to OS X. At the show, Apple introduced OS 10.2, code-named Jaguar.

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